The Journal of Space Commerce

The Journal of Space Commerce

Market Insights

The Space Adoption Paradox

Why Logistics Soared While Agriculture Stalls

Mike Turner's avatar
Mike Turner
Dec 29, 2025
∙ Paid

Picture this: A corn farmer in Iowa stands in his field beside a $400,000 John Deere tractor equipped with GPS auto-steering precise to the inch. But when his agronomist suggests adding a satellite monitoring subscription (typically ranging $1,500-$3,000 annually) to track soil moisture and crop health, he hesitates. The math doesn’t add up in his head,…

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