The Journal of Space Commerce

The Journal of Space Commerce

Project Kuiper is Now Amazon Leo

Rebranding a Nod to the Satellite Constellation That Powers the Network

Tom Patton's avatar
Tom Patton
Nov 20, 2025
∙ Paid

Amazon has rebranded its Low Earth Orbit (LEO) satellite Internet program as Amazon Leo. Previously Project Kuiper, the company says the change is a simple nod to the low Earth orbit satellite constellation that powers the network.

“We now operate one of the largest satellite production lines on the planet.”
Rajeev Badyal, Amazon Leo

In an article posted …

User's avatar

Continue reading this post for free, courtesy of Mike Turner.

Or purchase a paid subscription.
© 2026 Ex Terra Media, LLC · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture